Smartcycle Core Logo

When Packaging 2.0 asked me to design a mark for Smartcycle plastic made from recycled liter bottles, The design process started with a trip to my local grocery store. I wanted the logo to be derived from it's source. My eureka moment came when I picked up a liter bottle and turned it upside down. The petaloid emboss which looked like a flower, was a perfect solution for this logo. Incorporating the petaloid into the "Y" evokes growth and give a sense of sustainability.

The label was phase two of the logo development. The two color oval label branded the mark and is used in all collateral.
The mark is used for the engraving into the plastic containers.

Click on the flyer to download.

8/31/2007
TreeHugger.com Article

Smartcycle Offers a Better Alternative to Plastic Packaging

by Kara DiCamillo, Newport, Rhode Island on 07.27.07
We picked up a salad for lunch from our local market the other day and it came in a plastic container. When we turned it over to see what number it was (#1, thankfully) to recycle it we noticed a company name on the container called Smartcycle. Intrigued by what it was all about, we typed the name into our search engine and visited their web site to find out more.
The company’s concept came from frustration of not seeing enough recycling of plastic soda bottles.
According to their web site, “Americans throw away 2.5 million plastic bottles every hour.” Because of this they started Smartcycle, in hopes that if they made something useful out of the plastic bottles maybe more of them would be recycled.
Although the company is just starting out, they say that they have a ton of enthusiastic interest from retailers and do expect their business to continue to grow. And lo and behold they are located just five miles away from our home here in Newport, RI! We like how we can download their educational flyer and print it to hand out to our local retailers, suggesting Smartcycle is a better choice when it comes to plastic. P.S., we love your logo, Smartcycle. It’s derived from the petal-shaped base found on almost all PET bottles.